Mark D. West

Martin Sykes

A. Nicklas Malik

Offers information on the concepts, tools, and techniques of the CAST presentation system and includes step-by-step guidance on creating visual story maps and high impact presentations.

Storytelling and Visual Design for Persuasive Presentations

Stories that Move Mountains

Learn how to use stories and visuals to make top–notchpresentations It′s called CAST (Content, Audience, Story, & Tell)and it′s been a quiet success, until now. Developed over atwelve year period as a presentation method to help EnterpriseArchitects, it was adopted by Microsoft Enterprise Architectureteams and filtered from IT managers to Sales, and beyond to majororganizations around the world. Now, thanks to this unique bookfrom an expert author team that includes two Microsoft presentationexperts, you can learn how to use this amazing process to createand make high–impact presentations in your ownorganization. The book helps you build complete visual stories, step by step,by using the CAST method to first create a Story Map and fromthere, a compelling presentation. It includes sample Story Maps,templates, practical success stories, and more. You′lldiscover how to go beyond PowerPoint slides to create presentationsthat influence your peers and effect change. Explains the secrets of making presentations and effectingchange using CAST to create Story Maps and from there,high–impact and visual presentations that tell a story Covers how to apply a range of techniques and what the resultslook like, using screenshots of presentations, one page hand outs,and basic delivery with whiteboards Coauthored by Microsoft experts and a visual design guru whohave years of experience training professionals in thesemethods Includes sample Story Maps, templates, practical successstories, and more Learn how to sell your ideas and trigger change in your companywith Stories That Move Mountains: Storytelling and Visual Designfor Persuasive Presentations.

A. Nicklas Malik

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