Alan Bradshaw

Joel Hietanen

The Dictionary of Coronavirus Culture presents an A-Z of life in lockdown. Taking everyday terms that capture the lived experience of lockdown — like chocolate, streaming, ageing, health, clapping, social distancing, dystopia, and frontline workers — and discussing them with a range of writers, theorists, and academics, it provides unusually accessible and friendly analysis of our shared historic moment. With contributions from Lynne Segal, Jo Grady, Kate Soper, Stefano Harney, and many more, The Dictionary of Coronavirus Culture is designed to help us come to terms with what COVID-19 and the associated lockdowns mean for us, and the world around us.

The Dictionary of Coronavirus Culture

Avi Shankar

This collection considers music within the spheres of production and consumption and pulls together an interdisciplinary collection of music studies from around the world, ranging from an ethnomusicological analysis of the condition of Tibetan music and its role within the Chinese state, the changing reception of anti-apartheid music by white musicians in South Africa according to new configurations of society and its memory of recent history, a lyrical exploration of jazz as a signifier of crime and other nefarious activities within film history, an analysis of how music charts and maps the social network and gender roles in Jamaica and a landmark commentary on how music is framed by David Hemsondalgh. As opposed to other studies which explore music just in terms of its reception or its composition and distribution, this collection should make necessary reading for anybody interested in the wider nexus of music’s existence and how it waxes and wanes with ideology, politics, gender, business and much more besides.

Production & Consumption of Music

Linda Scott

En 1987, Nike lanzó el anuncio que cambió la industria publicitaria para siempre: era el primero en incluir una grabación original de The Beatles. ¿La canción elegida? "Revolution". Su compositor, John Lennon, ya había muerto, pero los tres miembros del grupo que le sobrevivieron emprendieron acciones legales contra la multinacional para impedir su uso. Sin embargo, no lograron su propósito porque los derechos estaban en manos de Michael Jackson. Lennon había comenzado a escribir la canción en 1967 en la India, mientras la juventud occidental padecía la resaca del "Verano del amor" y se intensificaban las protestas contra la guerra de Vietnam. Publicidad y revolución indaga en los avatares de "Revolution", desde su lanzamiento como oda al pacifismo pasando por su conversión en himno a unas zapatillas deportivas y su controvertido uso posterior como música ambiental en la campaña de Donald Trump.

Publicidad y revolución

In 1987, Nike released their new sixty-second commercial for Air shoes„and changed the face of the advertising industry. Set to the song ñRevolutionî by the Beatles, the commercial was the first and only advert ever to feature an original recording of the Fab Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John LennonÍs place in the leftist imagination. Advertising Revolution traces the song ñRevolutionî from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald TrumpÍs campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John LennonÍs writing of the song? Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industryÍs mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

Alan Bradshaw

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