Alex Marland

Thierry Giasson

Managing Elections in Canada

Inside the Campaign

Jennifer Lees-Marshment

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters’ needs, or do they pose a threat to democracy? Political Marketing in Canada, the first book to ask this question of Canada, considers the consequences of political marketing in the realms of public policy, leadership, and the government-citizen relationship. Through dynamic case studies that range from the resurrection of the Conservative Party, to media accounts of political marketing, to Tim Hortons as a political brand, the authors trace how political marketing is transforming the old system of brokerage politics into a new, distinctly Canadian model. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative, the authors argue, depends on how politicians and governments carry out political marketing – and its promises – in practice.

Political Marketing in Canada

Jared J. Wesley

Contemporary and accessible, Inside Canadian Politics provides a fresh perspective on the institutions and issues at the heart of our political system. This text explores key concepts and topics in Canadian politics from federalism, regionalism, Indigeneity, and diversity, to the party system,media and political communication, and elections. Each chapter invites students to debate and discuss the effectiveness of government mechanisms in the daily lives of Canadians. This new edition has been fully updated to include the political realities of Canada today, including discussion of fakenews, the effects of social media on democracy, issues surrounding resource development and climate change, and the renegotiation of crucial trade agreements.

Inside Canadian Politics

Canadians often see politicians as little more than trained seals who vote on command and repeat robotic talking points. Politicians are torn by dilemmas of loyalty to party versus loyalty to voters. Whipped examines the hidden ways that political parties exert control over elected members of legislatures. Drawing on extensive interviews with politicians and staffers across Canada, award-winning author Alex Marland explains why Members of Parliament and provincial legislators toe the party line, and shows how party discipline has expanded into message discipline. This book exposes how democracy works in our age of instant communication and political polarization. Whipped is a must-read for anyone interested in the real world of Canadian politics.

Party Discipline in Canada

Whipped

Meet the Press and Tweet the Rest

Political Communication in Canada

Alex Marland

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