Alistair Croll

Benjamin Yoskovitz

Offers six sample business models and thirty case studies to help build and monetize a business.

Use Data to Build a Better Startup Faster

Lean Analytics

Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis.  Find out your market's motivations with voice-of-the-customer research.  Measure the health and availability of your website with synthetic testing and real-user monitoring.  Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators.  Understand how to assemble this data into clear reports tailored to your organization and audience.

Complete web monitoring

Lean analytics : cómo utilizar los datos para crear más rápido una startup mejor

精益数据分析

Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; when they are, they come across as tone-deaf sales pitches. What does it take to be chosen to speak—and to rock the mic when given the chance? This book takes you behind-the-scenes of the conference process, showing you how to submit, plan, and deliver a talk that matters. Event organizer Alistair Croll provides many examples based on his experience with a wide range of conferences, including O’Reilly’s Strata, Velocity, Web2Expo, and TOC Conferences. Learn 11 items that help your submission stand out—and 11 items that will get it tossed Explore the hurdles your proposal has to clear before it’s accepted Tailor your talk to a conference’s topics and themes Discover why images work better than words in your slide deck Achieve your business goals by engaging the audience before, during, and after your talk "We’ve been running successful events worldwide for over a decade, and the simple truth is that the people who get chosen, and give great presentations, follow the rules in this book." --Gina Blaber, VP Conferences, O’Reilly Media

How to become a successful, effective, and popular speaker at industry conferences

Propose, Prepare, Present

Sean Power

Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions. Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website. With this book you will: Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis Find out your market's motivations with voice-of-the-customer research Measure the health and availability of your website with synthetic testing and real-user monitoring Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators Understand how to assemble this data into clear reports tailored to your organization and audience You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success. "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez

Alistair Croll

Books

Your next favorite book is out there