Richard Mizerski

Alvin Lee

Jinchao Yang

Claire Lambert

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.

The Strategy of Global Branding and Brand Equity

Ken Siu-Chong

Street fighter

Arnold Tsang

On the eve of the 20th anniversary of the Street Fighter franchise, Udon Entertainment is proud to present this special volume commemorating the studio's involvement with legendary video game company Capcom. Beautifully reproduced images from Street Fighter, Darkstalkers, Rival Schools, Mega Man, Devil May Cry and more are showcased in this lush 300-page art book. Included are rare book covers, pin-ups, sketches, and merchandising artwork by Alvin Lee, Arnold Tsang, Jo Chen, Omar Dogan, and the whole Udon crew! Plus, you'll get interviews with the Capcom staff and the Udon creative crew, tutorials showcasing the development process, and all-new, never-before-seen artwork created exclusively for this collection!

Udon's Art of Capcom

Udon

Jeffrey Chamba Cruz

Joe Ng

Omar Dogan

- Collecting over 10 years of UDON's Capcom artwork in one epic 600-page hardcover volume! UDON's Art of Capcom: Complete Edition gathers more than 80 UDON artists' renditions of the cast of Street Fighter, Darkstalkers, Rival Schools, Mega Man, Strider, and other classic Capcom franchises. Included are comic covers, toy designs, video game sprites, game box art, tribute art, and much more!

Gail Simone

Ed Benes

Adriana Melo

The Birds of Prey are forced to ally themselves with the worst of Gotham City's criminals while they struggle to save his life from an unstoppable killer. The Birds run a gauntlet of insane gang members and corrupt cops while trying to keep a teammate alive.

Endrun

Birds of Prey

Arena of Sorcery is the second book in a series of fantasy gamebooks. These books allow the reader to be a part of the story and to decide what happens next. The victory scenario may be the ideal but how you get there will depend very much on how you play the game and make the choices!

Arena of Sorcery

Kevin Lau

In Darkstalkers, the fate of the world seems to have taken a bleak and ominous turn. Slowly, but steadily, increasing numbers of supernatural, inhuman creatures have inexplicably begun to walk the Earth. Coming in numerous shapes and sizes - as vampires, werewolves, zombies and ghosts - these beings that have brought fear to the night have come to be known by one name: The Darkstalkers. Some Darkstalkers prey on humans, while others try to live in peace with them. Still, others are too busy fighting amongst themselves to even care what humans do.

Darkstalkers

Morrigan, Demitri, Felicia, Donovan, Victor, Talbain, and more of your favorite Darkstalkers battle it out for control of the night in this ultimate Darkstalkers comic collection! Featuring both the complete Darkstalkers and Darkstalkers: The Night Warriors comic series, this oversized collection also includes every Darkstalkers bonus story and variant cover.

Alvin Lee

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