Andrea Silva

The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.

Marketing Paratexts in the Early English Book Trade

The Brand of Print

David Ladyman

Rebecca Chastain

"Analysis of every profession and combination, complete skill lists for all professions, PvP tips & tactics, labeled area maps"--Cover back.

Andrea Silva

Books

Your next favorite book is out there