Andreas Herrmann

Martin Einhorn

Michael Löffler

Emanuel de Bellis

Pia Burghartz

The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.

The Machine Age of Customer Insight

Rupert Stadler

Walter Brenner

The technology and engineering behind autonomous driving is advancing at pace. This book presents the latest technical advances and the economic, environmental and social impact driverless cars will have on individuals and the automotive industry.

How the Driverless Revolution will Change the World

Autonomous Driving

The first and only book devoted entirely to MEMBRANE LIPIDASYMMETRY AND ITS BIOLOGICAL IMPLICATIONS Transmembrane Dynamics of Lipids is comprised of contributionsfrom expert authors from leading research groups that presentup-to-date quantitative data on the formation, stability, andbiological consequences of the asymmetrical organization of lipidsin cell membranes. Incorporating an impressive amount of new, previouslyuncollected data, the book examines transmembrane asymmetry andmovement of lipids in biological membranes, and methods for themeasurement of transmembrane lipid motion, emphasizing the role oflipid flippases and discusses biological functions associated withlipid asymmetry. In addition, it draws attention to important newdiscoveries in the field, such as the correlation betweenmalfunction of lipid flippases and human diseases such asthrombosis and cancer. The book also addresses the manifold methodsthat are used to measure the rate of transmembrane movement oflipids in biological and model systems. The only guide to new discoveries regarding lipids in cellmembranes, Transmembrane Dynamics of Lipids is designed to appealto biophysicists, biochemists, and cellular and molecularbiologists working in the growing field of membrane research.

Transmembrane Dynamics of Lipids

Christoph Franz

Elgar Fleisch

The Digital Pill reflects on apps and digital projects launched by pharmaceutical companies in recent years, as well as the first accreditations for digital pills already issued by recognised regulators. The Digital Pill is essential reading for anyone working in, engaged with or interested in understanding the e-health community.

What Everyone Should Know about the Future of Our Healthcare System

The Digital Pill

It’s starting to look as if the whirlwind of the Internet revolution might be petering out to a gentle breeze. The customer’s new position of power is now a well-established fact. For the business world, Facebook and Twitter accounts, coupled with an attractive website, now rank high on most checklists for corporate success. But is that really enough? In a world where even the smallest air current can build into a powerful storm, it can obviously prove to be a mistake not to keep a constant watch on the ever-changing digitalization trend – the trend that is generating new data and networking ever more physical products all the time. How fast can an online post by a single disgruntled customer call forth hordes of angry users that can do lasting damage to a company’s reputation? Could data be the key to business success in the future? Success in the Digital Age is the first-ever collection of success stories and reports of real-world experiences by 17 CEOs and leading executives from a diverse range of industries as well as leading academics.

Strategies from 17 Top Managers

How to Succeed in the Digital Age

Ralph Fuerderer

Georg Wuebker

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Marketing Strategies for Improving Economic Performance

Optimal Bundling

"Coming to a conclusion, this wonderful, informative and very interesting book presents an excellent overview of small volatile organic compounds and their role in our life and environment. Really fascinating is the entirety of scientific disciplines which were addressed by this book." –Flavour and Fragrance Journal, 2011 "... this book deserves to be a well-used reference in the library of any laboratory specialising in VOC". –Chemistry World, 2011 Volatile compounds are molecules with a relatively low molecular weight allowing for an efficient evaporation into the air. They are found in many areas of our everyday-life: they are responsible for the communication between species such as plants, insects or mammals; they serve as flavours or fragrances in many food products or perfumed consumer articles; and they play an important role in atmospheric chemistry. This book takes an interdisciplinary approach to volatile molecules. Review-style introductions to the main topics in volatile chemistry and biology are provided by international experts, building into a broad overview of this fascinating field. Topics covered include: The structural variety of volatile compounds Biogeneration of volatiles Synthesis of natural and non-natural volatiles Analysis of volatiles Volatile compounds as semiochemicals in plant-plant or plant-insect interactions Volatiles in pest control Pheromones and the influence of volatiles on mammals Olfaction and human perception Volatiles as fragrances The generation of flavours and food aroma compounds Stabilisation and controlled release of volatiles The impact of volatiles on the environment and the atmosphere

The Chemistry and Biology of Volatiles

Anders Gustafsson

Frank Huber

by Paul E. Green I am honored and pleased to respond to authors request to write a Fore word for this excellent collection of essays on conjoint analysis and related topics. While a number of survey articles and sporadic book chapters have appeared on the subject, to the best of my knowledge this book represents the first volume of contributed essays on conjoint analysis. The book re flects not only the geographical diversity of its contributors but also the variety and depth of their topics. The development of conjoint analysis and its application to marketing and business research is noteworthy, both in its eclectic roots (psychometrics, statistics, operations research, economics) and the fact that its development reflects the efforts of a large variety of professionals -academics, market ing research consultants, industry practitioners, and software developers. Reasons for the early success and diffusion of conjoint analysis are not hard to find. First, by the early sixties, precursory psychometric techniques (e.g., multidimensional scaling and correspondence analysis, cluster analy sis, and general multivariate techniques) had already shown their value in practical business research and application. Second, conjoint analysis pro vided a new and powerful array of methods for tackling the important problem of representing and predicting buyer preference judgments and choice behavior-clearly a major problem area in marketing.

Methods and Applications

Conjoint Measurement

Thomas Bieger

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets. In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

How CEOs Transform Traditional Companies

Evolving Business Models

Herrmann/Huber nehmen Stellung zu den zentralen Anliegen und Herausforderungen des Produktmanagements. Im strategischen und verhaltenswissenschaftlichen Teil binden die Autoren das Thema in den übergeordneten strategischen Kontext eines Unternehmens ein und vermitteln zentrale Kenntnisse über das Verhalten von Kunden. Kernprozesse im Produktmanagement werden diskutiert sowie entsprechende Methoden erörtert. Zum Abschluss präsentieren sie sowohl Kenngrößen, die die Wirksamkeit von produktpolitischen Maßnahmen zum Ausdruck bringen als auch branchenspezifische Besonderheiten.

Grundlagen - Methoden - Beispiele

Produktmanagement

Joachim Kernstock

Franz-Rudolf Esch

Torsten Tomczak

Die Autoren zeigen Methoden zur Analyse der Schwachstellen im Brand Behavior des Mitarbeiters auf. Sie entwickeln ein strategisches Konzept, um die Marke durch Mitarbeiter-Kunden-Interaktion zu stärken und stellen zahlreiche Instrumente vor, aus denen der richtige Mix für das Brand Behavior im Unternehmen abgeleitet werden kann. Zur Veranschaulichung werden aktuelle Ergebnisse aus Forschungsprogrammen sowie Beiträge von Praktikern aus unterschiedlichsten Branchen (BMW, EnBW, Lufthansa, Nestlé, Swisscom, Zurich) aufgeführt. In der 2. Auflage wurden alle Kapitel aktualisiert. Beim Employer Branding kam ein weiterer Beitrag zur Arbeitgeberattraktivität hinzu.

Andreas Herrmann

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