Ángeles Moreno

Natalia Rodríguez-Salcedo

Sabine Einwiller

Mónica Recalde

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable rethinks what it means to put the person at the center of the organization’s decisions.

(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times

Ansgar Zerfass

Ralph Tench

Dejan Verčič

Piet Verhoeven

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

How to Develop, Manage and Lead Exceptional Communications

Communication Excellence

Ángeles Moreno

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