Anthony Sullivan

Long before recorded history, men, women and children had been seized by conquering tribes and nations to be employed or traded as slaves. Greeks, Romans, Vikings and Arabs were among the earliest of many peoples involved in the slave trade, and across Africa the buying and selling of slaves was widespread. There was, at the time, nothing unusual in Britain’s somewhat belated entry into the slave trade, transporting natives from Africa’s west coast to the plantations of the New World. What was unusual was Britain’s decision, in 1807, to ban the slave trade throughout the British Empire. Britain later persuaded other countries to follow suit, but this did not stop this lucrative business. So the Royal Navy went to war against the slavers, in due course establishing the West Africa Squadron which was based at Freetown in Sierra Leone. This force grew throughout the nineteenth century until a sixth of the Royal Navy’s ships and marines was employed in the battle against the slave trade. Between 1808 and 1860, the West Africa Squadron captured 1,600 slave ships and freed 150,000 Africans. The slavers tried every tactic to evade the Royal Navy enforcers. Over the years that followed more than 1,500 naval personnel died of disease or were killed in action, in what was difficult and dangerous, and at times saddening, work. In Britain’s War Against the Slave Trade, naval historian Anthony Sullivan reveals the story behind this little-known campaign by Britain to end the slave trade. Whereas Britain is usually, and justifiably, condemned for its earlier involvement in the slave trade, the truth is that in time the Royal Navy undertook a major and expensive operation to end what was, and is, an evil business.

The Operations of the Royal Navy's West Africa Squadron 1807–1867

Britain's War Against the Slave Trade

Tim Vandehey

TV's most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation. Anthony "Sully" Sullivan went from selling car washers in rainy Welsh street markets to selling to audiences of millions around the world as the face of OxiClean. How did he do it? Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those qualities alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essential techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling). For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others--even if they start out regarding you with suspicion or even hostility. Do it right and you'll change minds, open doors, get opportunities, turn adversaries into allies, make more money, and gain the kind of confidence that makes other people want to know you. From the first Pitch Power ("Know Your Acceptable Outcomes") to the last ("Finish with Confidence")--with invaluable strategies along the way on using your flubs to get a laugh, how to deal with push-back, and more--Sullivan reveals that pitching is all about engaging a person face-to-face and eye-to-eye so they feel like you're speaking directly to them, even if there are fifty other people in the room. It's turning a crowd of strangers with their arms folded into a legion of fans ready to say "yes" enthusiastically to whatever you propose, what Anthony Sullivan calls fierce agreement. It's the power to get the job, get the girl (or guy), get the part, make money, get better service, advance your career--do just about anything you want to do.

Anthony Sullivan

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