Arthur A. Winters

Stanley Goodman

Fashion Sales Promotion Handbook

Peggy Fincher Winters

Carole Paul

Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.

Arthur A. Winters

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