Nitish Singh

Arun Pereira

Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.

Customizing Web Sites for the Global Marketplace

The Culturally Customized Web Site

His voice was soft, yet strong. A hypnotic silence enveloped the room. “Allied versus Axis powers. Capitalism versus communism. They were the conflicts of the twentieth century. Today it is religion against religion. Look around you: conflicts in Eastern Europe, Northern Ireland, the Middle East, and the Far East. Muslims versus Christians. Christians versus Catholics. Jews versus Muslims. Christians versus Jews. Hindus versus Muslims. A dramatically different world awaits us. A world based on religious loyalty, not national patriotism. We saw a glimpse of it in 2001, in Afghanistan. Among Al Queada and the Taliban were American, British, and French citizens fighting for religion, against their own countries. In the new world order, religious loyalty will best national patriotism. The nations of today will be nondescript parts of regional trade blocs tomorrow. With open borders, people will traverse the world at will, searching for economic betterment, tethered only to their religions. Global power will shift from nations to religions.” His voice was a whisper now. “Prepare for a new superpower.” Comments from readers: “--riveting--a thought-provoking, sophisticated thriller.” “--part exposé, part history lesson--compelling.” “--well-researched--superbly plotted--a stunning climax.” www.papalreich.com

Arun Pereira

Books

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