Ash Maurya

Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

Iterate from Plan A to a Plan That Works

Running Lean

"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business model, give you the pulse of your company, communicate its health to investors, and enable you to make precise interventions when things go wrong, "--Amazon.com.

Mastering the Key Metrics for Startup Growth

Scaling Lean

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. Deconstruct your idea using a one-page Lean Canvas Stress-test your idea for desirability, viability, and feasibility Define key milestones charted on a traction roadmap Maximize your team's efforts for speed, learning, and focus Prioritize the right actions at the right time Learn how to conduct effective customer interviews Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Find a repeatable and scalable business model

Running Lean - Iterate your web application from Plan A to a plan that works

Warum scheitern so viele Startups und neue Produkte? Und wie kann man die Chancen deutlich erhöhen, mit einer Innovation erfolgreich zu sein? Als Antwort auf diese Fragen hat Ash Maurya die in diesem Buch vorgestellte Methode entwickelt, die auf Strategien des Lean Management und der agilen Entwicklung aufbaut und speziell auf Innovationsprozesse zugeschnitten ist. Der Trick besteht darin, frühzeitig, konsequent und in allen Projektphasen potenzielle Kunden in den Entwicklungsprozess einzubeziehen und das eigene Geschäftsmodell immer wieder zu hinterfragen. Ein entscheidendes Tool ist dabei die „Lean Canvas“, ein Template, das eine einfache Visualisierung des Businessplans ermöglicht und erheblich einfacher zu erfassen und zu überarbeiten ist als die üblichen, viele Seiten starken Konzeptpapiere. Ash Maurya hat die Methode anhand eigener Projekte entwickelt und erfolgreich getestet. In Running Lean erläutert er sie ganz praktisch mit Schritt-für-Schritt-Anleitungen anhand eines konkreten Beispiels. Alle Schritte können einfach nachvollzogen und auf die eigenen Innovationsprojekte angewandt werden. Die Lean Canvas sowie die Fragebögen für Kundeninterviews lassen sich direkt aus dem Buch übernehmen. Ein Problem identifizieren, das viele Menschen umtreibt, und eine Lösung dafür definieren. Die Kunden in den gesamten Entwicklungsprozess einbinden. Das Produkt / die Idee kontinuierlich testen, in immer kürzeren Iterationszyklen. Erkennen, wann die Marschrichtung geändert werden sollte. Entwicklungsgeschwindigkeit, Erkenntnisprozesse und Ausrichtung optimieren. Den idealen Zeitpunkt für Finanzierungsrunden finden.

Das How-to für erfolgreiche Innovationen

Running Lean, 2nd Edition

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey to uncover, design, and build a product that matters. Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify or refute the idea

Iterate from Plan a to a Plan That Works

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding...

Running Lean, Second Edition (Audio Book)

"In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project."--Resource description page.

Iterate from Plan A to a Plan that Works

We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a product/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey to uncover, design, and build a product that matters. Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify or refute the idea.

Running Lean, 3rd Edition

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean. In this inspiring audio book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping. Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project. Find a problem worth solving, then define a solution Engage your customers throughout the development cycle Continually test your product with smaller, faster iterations Build a feature, measure customer response, and verify/refute the idea Know when to "pivot" by changing your plan's course Maximize your efforts for speed, learning, and focus Learn the ideal time to raise your "big round" of funding.

Running Lean (Audio Book)

Este é o guia definitivo de como operar uma startup enxuta. Conhecido como "o manual que estava faltando para as startups", o livro apresenta as melhores práticas da metodologia Lean, explicando como elaborar o roteiro, documentar o plano inicial, identificar as partes mais arriscadas do plano e testálo sistematicamente até que ele seja viável. Se você deseja ter domínio sobre as estratégias e ferramentas necessárias para alavancar sua empresa e tirála do papel, mergulhe nas orientações e conselhos sobre como otimizar recursos e evitar desperdícios oferecidos em cada capítulo, e aprenda a implementar com eficiência o conceito de Startup Enxuta em seu (novo) negócio.

Comece sua startup enxuta

Running Lean : cómo iterar de un plan A a un plan que funciona

Warum scheitern so viele Startups und neue Produkte? Und wie kann man die Chancen deutlich erhohen, mit einer Innovation erfolgreich zu sein? Als Antwort auf diese Fragen hat Ash Maurya die in diesem Buch vorgestellte Methode entwickelt, die auf Strategien des Lean Management und der agilen Entwicklung aufbaut und speziell auf Innovationsprozesse zugeschnitten ist. Der Trick besteht darin, fruhzeitig, konsequent und in allen Projektphasen potenzielle Kunden in den Entwicklungsprozess einzubeziehen und das eigene Geschaftsmodell immer wieder zu hinterfragen. Ein entscheidendes Tool ist dabei die "Lean Canvas," ein Template, das eine einfache Visualisierung des Businessplans ermoglicht und erheblich einfacher zu erfassen und zu uberarbeiten ist als die ublichen, viele Seiten starken Konzeptpapiere. Ash Maurya hat die Methode anhand eigener Projekte entwickelt und erfolgreich getestet. In Running Lean erlautert er sie ganz praktisch mit Schritt-fur-Schritt-Anleitungen anhand eines konkreten Beispiels. Alle Schritte konnen einfach nachvollzogen und auf die eigenen Innovationsprojekte angewandt werden. Die Lean Canvas sowie die Fragebogen fur Kundeninterviews lassen sich direkt aus dem Buch ubernehmen. Ein Problem identifizieren, das viele Menschen umtreibt, und eine Losung dafur definieren. Die Kunden in den gesamten Entwicklungsprozess einbinden. Das Produkt / die Idee kontinuierlich testen, in immer kurzeren Iterationszyklen. Erkennen, wann die Marschrichtung geandert werden sollte. Entwicklungsgeschwindigkeit, Erkenntnisprozesse und Ausrichtung optimieren. Den idealen Zeitpunkt fur Finanzierungsrunden finden.

Running Lean : [das How-to für erfolgreiche Innovationen ; für Startups, Existenzgründer und Produktentwickler]

LE LEAN STARTUP EN PRATIQUE « Les modèles simples et pragmatiques présents dans La Méthode Running Lean fournissent des outils que toute start-up, quel que soit son stade de développement, peut utiliser pour mettre au point de nouvelles organisations et de nouveaux produits innovants et révolutionnaires. » Eric Ries Vous êtes entrepreneur ou vous allez vous lancer, vous êtes manager et créez un nouveau produit ? Voici le guide pratique qui vous permettra de mettre en pratique les principes de l'entrepreneuriat agile (Lean Startup), et vous expliquera, exemples concrets à l'appui,comment itérer à partir de votre idée jusqu'à vos premiers clients et réussir. La Méthode Running Lean vous permettra de gagner un temps précieux en plaçant vos clients au centre du processus, de vous concentrer sur l'essentiel, tester, mesurer et vous adapter en permanence tout au long du cycle du développement de votre produit, sans prendre de risques techniques et financiers trop importants. Dans ce livre, vous trouverez une feuille de route claire, détaillée et concrète, avec des schémas et des modèles qui vous conduira au succès. Comme elles, entreprenez votre vie réunit le parcours de 30 femmes, entrepreneures, dirigeantes d'organisations comme Caudalie, Carrefour, Lancôme, Leetchi, Paris Pionnières, Station F, dont celui de l'entrepreneure emblématique Géraldine Le Meur. Ce livre témoignage démystifie l'entrepreneuriat, et montre la réussite professionnelle et personnelle de femmes de tous âges et de tous horizons. Un livre mentor pour toutes celles qui souhaitent réaliser leurs rêves qu'ils soient personnels ou professionnels !

Ash Maurya

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