Alison Maitland

Avivah Wittenberg-Cox

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.

Understanding the Emergence of Our Next Economic Revolution

Why Women Mean Business

The proven rewards of a gender-balanced business. Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool—yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies. Now, Avivah Wittenberg-Cox brings a practical, seasoned voice to the problem of gender imbalance in business, laying out proven actions designed to make gender balance a sustainable reality. Wittenberg-Cox, CEO of the consultancy 20-first, has worked with some of the world’s largest and most reputable firms to deliver the benefits of balance. In this HBR Single ebook, she outlines what companies need to do to bring about real change. Beyond the usual well-intentioned but often ineffective mentoring and networking programs for women, the author argues that building gender balance is a twenty-first century management and leadership skill. Bringing a business into successful gender balance requires leaders who have a strategic understanding of the considerable economic benefits that lie untapped in the female population—in their roles both as customers and as talent—and the competencies needed to work across genders. It’s time for businesses to tap into 100% of the talent pool and connect with 100% of the market—both male and female. Wittenberg-Cox tells us how and why gender balance needs to happen now—and how to achieve it. HBR Singles provide brief yet potent business ideas, in digital form, for today’s thinking professional.

Seven Steps to Leading a Gender-Balanced Business

Why women mean business

Becoming Gender Bilingual

Four Phases of Women's Careers

Rivoluzione womenomics. Perché le donne sono il motore dell'economia

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen? Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now? • Awareness – Opening your eyes to what better gender balance could mean for your company • Alignment – Ensuring the buy-in that will bring about real results and change • Sustain – Building gender diversity into corporate DNA This lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it. Women are most of the talent and much of the market – you need this book.

Avivah Wittenberg-Cox

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