Roger Silverstone

Axel Zerdick

Klaus Schrape

Alexander Artope

Klaus Goldhammer

Ulrich T. Lange

Eckart Vierkant

Esteban Lopez-Escobar

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.

Strategies for the Digital Marketplace

E-Conomics

Jean-Claude Burgelmann

V. Feldmann

C. Wernick

C. Wolff

Examines the long-term developments for communication systems and the media industry Shows the structural changes of the media economy Authors are international renowned experts in the field

Communication and the Media Economy of the Future

E-Merging Media

Axel Zerdick

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