Christian Brändle

Karin Gimmi

Bettina Richter

Barbara Junod

100 Years of Swiss Graphic Design takes a fresh look at Swiss typography and photo-graphics, posters, corporate image design, book design, journalism and typefaces over the past hundred years. With illuminating essays by prominent experts in the field and captivating illustrations, this book, designed by the Zurich studio NORM, presents the diversity of contemporary visual design while also tracing the fine lines of tradition that connect the work of different periods. The changes in generations and paradigms as manifested in their different visual languages and convictions are organized along a timeline as well as by theme. The various fields of endeavor and media are described, along with how they relate to advertising, art, and politics. Graphic design from Switzerland reflects both itnernational trends and local concerns. High conceptual and formal quality, irony and wit are its constant companions. A new, comprehensive reference work on Swiss design.

100 Years of Swiss Graphic Design

Michael Renner

Franziska Nyffenegger

Invar-Torre Hollaus

Teal Triggs

Amanda Unger

Corina Neuenschwander

Peter Vetter

Davide Fornari

Roland Früh

Leslie Kennedy

Robert Lzicar

François Rappo

Mapping Graphic Design History in Switzerland

Museum für Gestaltung Zürich

Andres Janser

In the 1950s and 60s, the design studio of J.R. Geigy AG was the launching pad for one of the great periods in Swiss graphic design. This marvelously-illustrated text is the first comprehensive presentation of Geigy design.

Swiss Graphic Design and Advertising by Geigy 1940 - 1970

Corporate Diversity

Barbara Junod

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