Barry J. Babin

Joseph F Hair

Rolph E. Anderson

William C. Black

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updated perspective on the analysis of all types of data as well as introducing some new perspectives and techniques that are foundational in today’s world of analytics. Multivariate Data Analysis serves as the perfect companion for graduate and postgraduate students undertaking statistical analysis for business degrees, providing an application-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

Multivariate Data Analysis

Eric Harris

4LTR Press solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course resource. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Master the principles and skills behind consumer behavior in the way that's best for you with Babin/Harris’ CB, 9E. Carefully crafted, based on continuous research into the workflows and learning preferences of students like you, CB from 4LTR Press offers an innovative learning experience with numerous learning options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles. CB, 9E offers an easy-reference, paperback text with convenient chapter review cards that are ideal for learning on-the-go. You examine the latest consumer behavior data and updated statistics with memorable examples and new end-of-part cases that combine numerous consumer behavior principles and applications. This edition emphasizes an applied approach with effective learning feature boxes that include a new feature highlighting today’s technology and consumers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Ben Lowe

Steve D'Alessandro

Hume Winzar

William Zikmund

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Barry J. Babin

Books

Your next favorite book is out there