Bent Petersen

Richard Fawcett

Iain MacIvor

Edinburgh Castle

Lawrence S. Welch

Gabriel R.G. Benito

The choice of foreign operation methods, whether they are used singly or in combination, is a critical question for internationalising companies. This thoroughly updated edition of a successful text provides comprehensive coverage of the main tools companies use in seeking to penetrate foreign markets – covering investment, exporting and contractual arrangements such as franchising and management contracts. An important feature of this book is its thorough overview of theoretical and strategic perspectives such as mode packaging, mode switching and mode flexibility and will be invaluable for final year undergraduate and postgraduate students.

Theory, Analysis, Strategy, Second Edition

Foreign Operation Methods

Torben Pedersen

Michael W. Hansen

Marcus M. Larsen

Peter Wad

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

A Case Book on Danish Multinational Corporations in China and India

Strategies in Emerging Markets

Bent Petersen

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