William Anthony Sutton

Bernard James Mullin

Stephen Hardy

For the first time, students and practitioners in the field of sport management can turn to one comprehensive sport marketing text. Sport Marketing covers the basic principles of this emerging discipline and provides a balance of theoretical models and case studies from today's world of sport.

Sport Marketing

Stephen McKelvey

Chad D. McEvoy

Windy Dees

Patrick Walsh

Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, students will develop valuable marketing skills and prepare for a successful career in this competitive industry.

This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

Bernard James Mullin

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