Bethan Benwell

'Identity' is a central organizing feature of our social world. Across the social sciences and humanities, it is increasingly treated as something that is actively and publicly accomplished in discourse. This book defines identity in its broadest sense, in terms of how people display who they are to each other. Each chapter examines a different discursive environment in which people do 'identity work': everyday conversation, institutional settings, narrative and stories, commodified contexts, spatial locations, and virtual environments. The authors describe and demonstrate a range of discourse and interaction analytic methods as they are put to use in the study of identity, including 'performative' analyses, conversation analysis, membership categorization analysis, critical discourse analysis, narrative analysis, positioning theory, discursive psychology and politeness theory. The book aims to give readers a clear sense of the coherence (or otherwise) of these different approaches, the practical steps taken in analysis, and their situation within broader critical debates. Through the use of detailed and original 'identity' case studies in a variety of spoken and written texts in order, the book offers a practical and accessible insight into what the discursive accomplishment of identity actually looks like, and how to go about analyzing it.

Discourse and Identity

James Procter

Gemma Robinson

Without readers and audiences, viewers and consumers, the postcolonial would be literally unthinkable. And yet, postcolonial critics have historically neglected the modes of reception and consumption that make up the politics, and pleasures of meaning-making during and after empire. Thus, while recent criticism and theory has made large claims for reading; as an ethical act; as a means of establishing collective, quasi-political consciousness; as identification with difference; as a mode of resistance; and as an impulsion to the public imagination, the reader in postcolonial literary studies persists as a shadowy figure. This collection answers the now pressing need for a distinctively postcolonial take on the rapidly expanding area of reader and reception studies. Written by some of the top scholars in the field, these essays reveal readers and reception to be varied and profoundly unstable subjects that challenge many of our assumptions and preconceptions of the postcolonial – from the notion of reading as national fellowship to the demands of an ethics of reading.

Readers, Viewers and Reception

Postcolonial Audiences

This book explores the burgeoning genre of men’s lifestyle magazines, their production and consumption, and related constructions of masculinity. Interdisciplinary exploration of the burgeoning genre of men’s lifestyle magazines. Addresses key questions about the production and consumption of men’s lifestyle magazines, and their contribution to current gender politics. Contributors make use of a range of methodologies, including interviews with magazine editors, focus groups with readers, corpus linguistics and discourse analysis. Draws on scholarship from sociology, media studies, cultural studies and linguistics. Uses new research data, including comparative data from different countries, gay magazines and sporting magazines.

Bethan Benwell

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