George Lois

Bill Pitts

Shows marketing and advertising professionals how to defy rules by developing outrageous ideas that will sell products

How to Win with Outrageous Ideas (that Sell!)

What's the Big Idea?

Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

Bill Pitts

Books

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