Kurtz

BOONE

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.

Cont Marketing 11e Im

This handbook is designed to provide you with ideas to bring introductory marketing to life in the classroom. Each short interactive exercise is tied (by section name and page number) to specific material in Boone and Kurtz CONTEMPORARY MARKETING 2006. Based on your needs, you could use them in each class period or sprinkle them occasionally through the term; we encourage you to cherry-pick the ones that would be most effective in your classroom.

BOONE

Books

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