Brad Nunnally

David K. Farkas

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. With this quick reference guide, you'll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you've learned.

Practical Techniques for Designing Better Products

UX Research

David Farkas

One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Russ Unger

Dan Willis

A clear and practical guide to facilitation and collaborative activity for user experience designers and business professionals. * *Provides value for user experience practitioners at any point in their careers, particularly those beginning to explore new areas of facilitation. *Includes samples and jump-starts to aid professionals in planning and preparing for a variety of facilitation activities. *Offers wisdom relevant outside of facilitation that can guide anyone preparing any collaborative activity. While user experience design is a topic of exploding popularity, facilitation is a skill that is largely missing from books in the field. This book is for people who are interested in learning more about facilitation; they've seen the various types of activities that they are told that they can perform, and they are looking for an approach that takes them to the next step. By removing a lot of guesswork from the process of interviewing stakeholders, users, and/or teammates, the book aims to enable designers to fully engage a group of peers, clients, and even strangers, moving individuals and teams toward solutions by focusing on their strengths and expertise. This book provides a chapter-by-chapter guide through common facilitation activities, providing clear and concise approaches to each.

Brad Nunnally

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