Judd Kahn

Bruce C. N. Greenwald

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

A Radically Simplified Approach to Business Strategy

Bruce C. N. Greenwald

Books

Your next favorite book is out there