Soman Dilip

Catherine Yeung

Using case studies and best practices as examples of success this book helps managers understand why and how they can embed behavioral insights into the structure and operations of any organization.

The Behaviourally Informed Organization

Dilip Soman

Every organization is fundamentally in the business of behavior change. Whether it be a government trying to get business to comply with environmental regulation, a business trying to get its customers to be loyal to their products, or a financial advisor encouraging a client to start saving for retirement, behavior change is critical to organizational success. Despite its centrality to organizations, we do not have a good scientific framework for behavior change or a good understanding of how organizations can embed insights from behavioral science into their operations. To overcome this void, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume will provide an enterprise-wide strategic perspective of how governments, businesses, and other organizations have embedded BI into their operations. It is based on research by academics and practitioners from the Behaviourally Informed Organizations Partnership and will highlight ideas, pragmatic frameworks, and prescriptive outcomes, based on illustrative case studies. Featuring a foreword by Cass Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

Catherine Yeung

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