Chris Foster

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

Reputation Strategy and Analytics in a Hyper-Connected World

Peter Doyle

On the centenary of the Great War comes this poignant look at fifty objects never far from Tommy's side – official uniform, good-luck charms, phrasebooks, a sweetheart's letter, some unexpected and others more familiar. With sumptuous original photography and thoughtful text, this is life as the ordinary First World War soldier knew it. Inside front: What Tommy Took To War tells sobering, fascinating stories that bring the ordinary Tommy's experiences back to life with poignant immediacy. With striking original photography by Chris Foster and expert text from noted historian Peter Doyle, it looks in detail at fifty objects that Tommy would have had in his kit and which would have accompanied, equipped and comforted him during his wartime ordeals: official uniform, training manual, cigarettes, good-luck charms, sweethearts' letters, foreign phrasebook and myriad others. Together, these artefacts give us a serious and informative, yet touching and even occasionally amusing, picture of the ordinary soldier's experience of the First World War.

1914–1918

What Tommy Took to War

The British soldier of the Great War has been depicted in many books. Invariably, a pen picture paints him as stoic, joining the army in a wave of patriotic fervour, and destined to serve four years on the Western Front in some of the most costly battles in history. Yet often the picture is difficult to resolve for the reader. What was it like in the trenches? How did the soldier live, where did he sleep? What was it like to go over the top, and when he did, what did he carry with him? For many, the idea of trench life is hazy, and usually involves ‘drowning in mud’, in, as one writer put it, ‘the pitiless misery’ of Passchendaele. Recently, military historians have presented an alternative picture, a picture in which the hopelessness of the First World War is given new life and purpose. Remembering Tommy pays tribute to the real life British soldier of the Great War from the moment of joining up to their final homecoming. Using original artefacts in historic settings, the men and their words are brought to life. The uniforms they wore, the equipment they carried, the letters they wrote home, their personal possessions, mementos and photographs come together in a powerful tribute to the indomitable Tommy. Each one of these precious artefacts bears witness to the men who left them behind – allowing us to almost reach out and touch history.

The British Soldier in the First World War

Remembering Tommy

The fascination with the British involvement in the First World War extends to all aspects of the conflict. The battles and their outcomes; the armies and their leaders; the conditions of trench warfare; and the controversies form part of the growing literature examining every aspect of a war that was to cast a shadow over the rest of the twentieth century, the effects of which are still being felt today. For the British army, the cap badge is the most easily identifiable form of insignia. It represents a distillation of the pride of the regiment, its various battle honors and symbols borne proudly on the metallic emblem that was worn on all headdress, even within the trenches. Identification of the cap badge on old photographs is a first, important step in unraveling the military service of an individual. Cap badges have been collected avidly since they were first thought of in the nineteenth century. Cap-badge collecting is as popular now as it has ever been; yet with a growing number of fakes and forgeries, there is a need for a book that illustrates clearly the main types, and allows the collector and family historian alike to understand their meaning. Surprisingly, there are no real comprehensive web-based resources; and the available books (many of which are out of print), are often dull, arcane and poorly illustrated with grey, muddy images of otherwise spectacular badges. This book illustrates, for the first time in full color and high quality, images of the main types of badges used by the British Army in World War I. In addition, contemporary illustrations of the soldiers themselves wearing the badges, and the wider importance of their symbolism, is also included. Employing the skills of an established writer (and collector) and artist, it provides a unique reference guide for all people interested in the World War I.

British Army Cap Badges of the First World War

For the British army, the cap badge is the most easily identifiable of insignia. It represents a distillation of the pride of the regiment, its various battle honours and symbols born proudly on the metallic emblem that was worn on all head-dress, even in the age of mechanised warfare. Identification of the cap badge on faded photographs is a first, important step in unravelling the military service of an individual; and for the soldiers of the Second World War, clad in dowdy and undistinguished battledress, its significance is enhanced still further. Cap badges have been collected avidly since they were first thought of in the nineteenth century. Cap badge collecting is as popular now as it has ever been; yet with a growing number of fakes and forgeries, there is a need for a book that illustrates clearly the main types, and allows the collector and family historian alike to understand their meaning. This book will illustrate, for the first time in high quality full colour, images of the main types of badges used by the British Army in the Second World War. With many amalgamations, war-raised units and special-forces, the insignia of the British soldier has a surprising range that differs materially from that worn by the soldier of the generation before. As with 'British Army Cap Badges of the First World War', this volume will contain contemporary illustrations of the soldiers themselves wearing the badges, a feature that has been widely applauded. Employing the skills of an established writer (and collector) and artist, it will provide a unique reference guide for all people interested in the British Army of the period.

British Army Cap Badges of the Second World War

This book provides a clear blueprint for preparing and executing world-class corporate communications, PR, and reputation management strategies across a range of scenarios, from best-case to worst-case. It explains how to plan, execute, and manage data-driven, evidence-based corporate communications and reputation management strategies for the modern digital economy. The book provides actionable frameworks, practical roadmaps, step-by-step blueprints for deploying advance analytics, predictive modeling and big data techniques to manage corporate communications and reputation management strategies successfully and effectively. It shows how to pick the right team and the right tools for getting the job done, quickly and cost-effectively. In addition, the proper role of advanced analytics, predictive modeling, machine learning and other data-driven technologies in developing modern corporate communications and reputation management strategies are explored.

Chris Foster

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