Christina Scharff

What is it like to work as a classical musician today? How can we explain ongoing gender, racial, and class inequalities in the classical music profession? What happens when musicians become entrepreneurial and think of themselves as a product that needs to be sold and marketed? Gender, Subjectivity, and Cultural Work explores these and other questions by drawing on innovative, empirical research on the working lives of classical musicians in Germany and the UK. Indeed, Scharff examines a range of timely issues such as the gender, racial, and class inequalities that characterise the cultural and creative industries; the ways in which entrepreneurialism – as an ethos to work on and improve the self – is lived out; and the subjective experiences of precarious work in so-called ‘creative cities’. Thus, this book not only adds to our understanding of the working lives of artists and creatives, but also makes broader contributions by exploring how precarity, neoliberalism, and inequalities shape subjective experiences. Contributing to a range of contemporary debates around cultural work, Gender, Subjectivity, and Cultural Work will be of interest to scholars and students in the fields of Sociology, Gender and Cultural Studies.

The Classical Music Profession

Gender, Subjectivity, and Cultural Work

Rosalind Gill

Ana Sofia Elias

This volume approaches questions about gender and the politics of appearance from a new perspective by developing the notion of aesthetic labour. Bringing together feminist writing regarding the ‘beauty myth’ with recent scholarship about new forms of work, the book suggests that in this moment of ubiquitous photography, social media, and 360 degree surveillance, women are increasingly required to be 'aesthetic entrepreneurs’, maintaining a constant state of vigilance about their appearance. The collection shows that this work is not just on the surface of bodies, but requires a transformation of subjectivity itself, characterised by notions of personal choice, risk-taking, self-management, and individual responsibility. The book includes analyses of online media, beauty service work, female genital cosmetic surgery, academic fashion, self-help literature and the seduction community, from a range of countries. Discussing beauty politics, postfeminism, neoliberalism, labour and subjectivity, the book will be of interest to scholars and students with an interest in Gender, Media Studies, Cultural Studies, Sociology, Social Psychology and Management Studies. “This highly engaging, smart, and wide-ranging collection analyzes how, under the self-governing mandates of neoliberalism, the demands that girls and women regulate and control their bodies and appearance have escalated to new, unforgiving levels. A special strength of the book is its emphasis on the rise of ‘aesthetic labour’ as a global, transnational and ever-colonizing phenomenon that seeks to sweep up women of all races, ages and locales into its disciplinary grip. Highly recommended.” -Susan J Douglas, University of Michigan, USA the inherited responsibility that remains women’s particular burden to manage.” -Melissa Gregg, Intel Corporation, USA “This book incisively conceptualizes how neo-liberalist and postfeminist tendencies are ramping up pressures for glamour, aesthetic, fashion, and body work in the general public. In a moment when YouTube ‘makeup how to’ videos receive millions of hits; what to wear and how to wear it blogs clock massive followings; and staying ‘on brand’ is sold to us as the key to personal and financial success, ‘aesthetic entrepreneurship’ is bound to become a go-to concept for anyone seeking to understand the profound shifts shaping labor and life in the 21st century.” -Elizabeth Wissinger, City University of New York, USA

Rethinking Beauty Politics in Neoliberalism

Aesthetic Labour

Carrie Smith-Prei

Maria Stehle

The relative rise or decline of feminist movements across the globe has been debated by feminist scholars and activists for a long time. In recent years, however, these debates have gained renewed momentum. Rapid technological change and increased use of digital media have raised questions about how digital technologies change, influence, and shape feminist politics. This book interrogates the digital interface of transnational protest movements and local activism in feminist politics. Examining how global feminist politics is articulated at the nexus of the transnational/national, we take contemporary German protest culture as a case study for the manner in which transnational feminist activism intersects with the national configuration of feminist political work. The book explores how movements and actions from outside Germany’s borders circulate digitally and resonate differently in new local contexts, and further, how these border-crossings transform grass-roots activism as it goes digital. This book was originally published as a special issue of Feminist Media Studies.

Transnational activism in German protest cultures

Digital Feminisms

Gender equality is a widely shared value in many western societies and yet, the mention of the term feminism frequently provokes unease, bewilderment or overt hostility. Repudiating Feminism sheds light on why this is the case. Grounded in rich empirical research and providing a timely contribution to debates on engagements with feminism, Repudiating Feminism explores how young German and British women think, talk and feel about feminism. Drawing on in-depth interviews with women from different racial and class backgrounds, and with different sexual orientations, Repudiating Feminism reveals how young women's diverse positionings intersect with their views of feminism. This critical and reflexive analysis of the interplay between subjective accounts and broader cultural configurations shows how postfeminism, neoliberalism and heteronormativity mediate young women's negotiations of feminism, revealing the manner in which heterosexual norms structure engagements with feminism and its consequent association with man-hating and lesbian women. Speaking to a range of contemporary cultural trends, including the construction of essentialist notions of cultural difference and the neoliberal imperative to take responsibility for the management of one's own life, this book will be of interest to anyone studying sociology, gender and cultural studies.

Christina Scharff

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