Christopher Johnson

A field guide for the age of the incredible shrinking message. Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, email signatures, bullet points. These miniature messages depend not on the elements of style but rather on the atoms of style. They require microstyle. Branding consultant Christopher Johnson here reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps miniature messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. As he highlights examples of those tools used well, Johnson also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

The Art of Writing Little

Microstyle

Robert Wilsmore

Coproduction is dedicated specifically to the study of an emerging field in music production musicology. It explores the limits of what this field might be, from the workings of a few individuals producing music together in the studio, to vast contributions of whole societies producing popular music. Taking a wide-ranging approach to examining the field, Coproduction looks through multiple formats including essays, interviews, and case studies, with analysis and commentary of coproduction experiences at Abbey Road studios. It does so by examining multiple disciplines from social science and coproduction in mental health, to philosophy and mathematics. At its extremes (which is the extreme middle and not the blunt ‘cutting edge’) the authors attempt to produce every song in their development of an all-encompassing pop music concept, peculiarly called Toast theory. In attempting to unite the pragmatic collaborative patterns of Vera John-Steiner with philosophical postmodernist concepts of connection, Coproduction has something to offer readers interested in the traditional workings of teams of producers, as well as those seeking to understand the wider philosophy of collaboration in music production.

Collaboration in Music Production

Coproduction

A sweeping environmental history of a quintessential American wilderness.

The Wilderness Heritage of the White Mountains

This Grand & Magnificent Place

My Mom Was my Dad is not just another book on parenting. This book was written to help single mothers deal with raising boys. Based on my life story of how I was raised in a single - parent home due to the death of my father, I wanted to take single mothers on a journey of what they will face as they try to raise a boy to a man. I cover deep topics such as; the discussion of the birds and the bees, along with showing a young man how to pay bills and also about sports. This book is much more than the average how-to-book on parenting. Once I started to reminisce about my childhood, my memory overflowed with incidents and events long forgotten! I started to laugh and shed a few tears at the same time when I decided to write this book about my mom and my childhood! Readers may do the same as they walk with me through my first-hand accounts of my mom, Rena Johnsons, humorous and sometime confusing job of making a Man out of a Boy!

One Woman One Child Becomes One Man

My Mom Was My Dad

A young boy is plunged into a world of magic and wonder as he attempts to cope with the loss of his father. With his friends at his side and a two sided teacher, Anubus must traverse the galaxy to find the legendary seed of life. If he and his friends fail, they face the ultimate price, death. Explore distant sand worlds, space pirates and evil dark overlords in this magical book of adventure.

The quest for the seed of life

Dark And Far

Christopher M. Johnson

Explains how and where to find medical treatments and technology how to navigate the medical labyrinth, and provides vital checklists and advice for parents.

Life and Death Choices Parents Must Face

Your Critically Ill Child

This is an important new critical analysis of Derrida's theory of writing, based on close readings of key texts. It reveals a dimension of Derrida's thinking that has been neglected in favor of those "deconstructionist" cliches favored by much recent literary criticism. Christopher Johnson highlights the special character of Derrida's philosophy that comes from his contact with contemporary natural science and with systems theory. This study casts new light on an exacting set of intellectual issues facing philosophy and critical theory today.

System and Writing in the Philosophy of Jacques Derrida

First published in 1991. In this volume, the author states that is not an economic history or 'an economic analysis, although it draws upon both disciplines. However, it is an attempt at political economy. It surveys the economic policies of the Thatcher Conservatives, from their intellectual origins in Opposition to their formulation in government papers and their implementation through three terms of office. It seeks to judge the appropriateness of the policies, the competence of their execution and the degree of their success in achieving the desired effects. Johnson confirms that possible alternative policies are not discussed in detail, and we can now never know how they would have turned out. Appraisal of the Thatcher Government's policies, however, inevitably implies something about what the alternatives might have been, particularly those alternatives that members of the Government themselves seriously contemplated.

Mrs. Thatcher's Economy And How It Spread

The Grand Experiment

Richard Freeman

How to Study Effectively

Annie Josey

Today, the kitchen has to be multifunctional. It’s not only a place to prepare and eat food, but also a place to relax, a place to entertain, and a place to enjoy. It should be inviting, bright, functional, and easy to control. The right kitchen lighting will help you stay clean, organized, and safe, while letting you create the perfect atmosphere for an early morning baking frenzy, board games with the kids on a rainy afternoon, or spending a couple’s night in. Most of all, light layering (having multiple light sources for different purposes) is the most important, all-encompassing rule in kitchen lighting design. A single light source never does any space justice. You need different sources of light for different purposes. Ambient lighting, task lighting, accent lighting, safety lighting, and mood lighting are all essential parts of great kitchen design. This book will first and foremost address task lighting in the kitchen. Under cabinet lights are the most popular, attractive, and handy kind of task lighting for the kitchen. Lighting designers agree that the path to any beautiful, functional kitchen starts with excellent task lights. Kitchen task lights have one simple purpose – to help you out. When you really need to get down to business, to cook a gourmet dinner or finally scrub down those countertops, task lights allow you to see. In this book, you’ll learn how to get that perfect lighting in your own kitchen. You’ll discover what kind of under cabinet lights will work best for your space, the ins and outs of every light source and fixture style, and even what kind of lights will work best with your personality. Then, move on to step-by-step instructions on how to layout, install, and operate your under cabinet lights. Already have under cabinet lights in your kitchen? Just flip over to the maintenance section to learn what to expect from your lights over time, and how to fix common problems that may come up. You may also want to note that under cabinet lights work in areas other than the kitchen – offices, labs, workstations, even in outdoor cooking areas.

The Complete Guide to Under Cabinet Lighting

Heinrich Heine

Translated by Charles Leland; Introduction by Phillip Lopate The Italian Journey contains celebrated examples of Heine's wit, combining street scenes and art masterpieces with scathing attacks against religious bigotry and reactionary politics. The Baths of Lucca intertwines irony and the expression of romantic sentiments to capture the restlessness that heralded the birth of the modern world. Freud included some of Heine's anecdotes in his own writings on honor and its relation to the unconscious.

Journey to Italy

A modern perspective on the Buddha's teachings, and the path to enlightenment.

Buddha's Dharma As I Understand It

Lévi-Strauss is one of the major intellectual figures of the twentieth century. His theory of structuralism has been influential not only in anthropology, but across the entire field of the humanities and social sciences. This book looks at the formative period of his career, from the 1940s to the early 1960s, where he attempts to define both his own place in anthropology and the place of anthropology in the wider context of the human sciences in France. Through a close reading of key texts, Christopher Johnson provides an introduction to key aspects of Lévi-Strauss thought, at the same time posing more general questions concerning the construction of theory and the different modes of conceptualization that inform theory. Johnson looks at the ideological and autobiographical dimensions of Lévi-Strauss work, and demonstrates how the impact of structuralism as an intellectual movement has clearly been greater than the sum of its theoretical parts.

Christopher Johnson

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