David Herbert Lawrence

Christopher Miles

Alan Plater

Screenplay

Priest of Love

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exemplar texts from the Marketing Management, Customer Relationship Management, Viral Marketing and Buzz Marketing paradigms, Chris Miles investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary marketing discourses. In doing so, he offers a radical new model of marketing based upon a recursive, constructivist understanding of communication that uses metaphors of invitation and exploration to rebuild interactivity at the center of marketing. The work culminates in a reading of the theory of Relationship Marketing that uses autism as an allegory to interrogate the communicative paradox at the heart of this contemporary marketing panacea.

Revolution or Rhetoric?

Interactive Marketing

Catha Paquette

Karen Kleinfelder

In and Out of View represents a significant contribution to the literature on censorship. The twenty-two components of this anthology, which include essays, interviews, and statements by over forty contributors from diverse backgrounds and practices, focus on art production and reception from the mid-twentieth century to the present in the Americas, Africa, Asia, Europe, and the Middle East. At issue are not only governmental restrictions but also discursive effects, such as erasure and distortion resulting from institutional policies, interpretive methods, and canonical processes. Crucial considerations concerning death, violence, authoritarianism, colonialism, labor, global capitalism, immigration, race, religion, sexuality, social justice, activism, disability, campus speech, and cultural destruction are highlighted. The volume, which models an expansion in how censorship is discursively framed, invites consideration of the shifting contexts, values, and needs through which artwork moves in and out of view.

Art and the Dynamics of Circulation, Suppression, and Censorship

In and Out of View

Christopher Miles

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