Craig A. Hill

Decisions--good or bad--impact our lives in someway or another. Like a single strand from a spider web, one bad decision is most often connected to many others. Many seemingly good people are imprisoned in their circumstances due to poor decision-making. They want change in their lives but don't know what to do to affect change. Author Craig A. Hill exposes some root causes that compel most people to purposely make unwise decisions, despite their consequences.

Weapons of Influence

Why Good People Make Bad Decisions

Joe Murphy

Elizabeth Dean

Provides the knowledge and tools needed for the future ofsurvey research The survey research discipline faces unprecedented challenges,such as falling response rates, inadequate sampling frames, andantiquated approaches and tools. Addressing this changinglandscape, Social Media, Sociality, and SurveyResearch introduces readers to a multitude of newtechniques in data collection in one of the fastest developingareas of survey research. The book is organized around the central idea of a "socialityhierarchy" in social media interactions, comprised of three levels:broadcast, conversational, and community based. SocialMedia, Sociality, and Survey Research offers balancedcoverage of the theory and practice of traditional survey research,while providing a conceptual framework for the opportunities socialmedia platforms allow. Demonstrating varying perspectives andapproaches to working with social media, the book features: ulstyle="line-height: 25px; margin-left: 15px; margin-top: 0px; font-family: Arial; font-size: 13px;" New ways to approach data collection using platforms such asFacebook and Twitter Alternate methods for reaching out to interview subjects Design features that encourage participation with engaging,interactive surveys Social Media, Sociality, and Survey Research is animportant resource for survey researchers, market researchers, andpractitioners who collect and analyze data in order to identifytrends and draw reliable conclusions in the areas of business,sociology, psychology, and population studies. The book is also auseful text for upper-undergraduate and graduate-level courses onsurvey methodology and market research.

Social Media, Sociality, and Survey Research

Lars E. Lyberg

Antje Kirchner

Trent D. Buskirk

Stas Kolenikov

Lilli Japec

Paul P. Biemer

Offers a clear view of the utility and place for survey data within the broader Big Data ecosystem This book presents a collection of snapshots from two sides of the Big Data perspective. It assembles an array of tangible tools, methods, and approaches that illustrate how Big Data sources and methods are being used in the survey and social sciences to improve official statistics and estimates for human populations. It also provides examples of how survey data are being used to evaluate and improve the quality of insights derived from Big Data. Big Data Meets Survey Science: A Collection of Innovative Methods shows how survey data and Big Data are used together for the benefit of one or more sources of data, with numerous chapters providing consistent illustrations and examples of survey data enriching the evaluation of Big Data sources. Examples of how machine learning, data mining, and other data science techniques are inserted into virtually every stage of the survey lifecycle are presented. Topics covered include: Total Error Frameworks for Found Data; Performance and Sensitivities of Home Detection on Mobile Phone Data; Assessing Community Wellbeing Using Google Street View and Satellite Imagery; Using Surveys to Build and Assess RBS Religious Flag; and more. Presents groundbreaking survey methods being utilized today in the field of Big Data Explores how machine learning methods can be applied to the design, collection, and analysis of social science data Filled with examples and illustrations that show how survey data benefits Big Data evaluation Covers methods and applications used in combining Big Data with survey statistics Examines regulations as well as ethical and privacy issues Big Data Meets Survey Science: A Collection of Innovative Methods is an excellent book for both the survey and social science communities as they learn to capitalize on this new revolution. It will also appeal to the broader data and computer science communities looking for new areas of application for emerging methods and data sources.

A Collection of Innovative Methods

Big Data Meets Survey Science

Craig A. Hill

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