Daniel M. Shea

Michael J. Burton

Miller, William J.

The Strategies, Tactics, and Art of Political Campaign Management

Campaign Craft : the Strategies, Tactics, and Art of Political Campaign Management, 5th Edition

Christopher E. Smith

Joanne Connor Green

For undergraduate courses in American Government. This is the book that gets students to participate. Living Democracy gets students to participate in learning, in the classroom, and in change. The book's young and energetic author team cares deeply about student learning and student engagement. Lead author Dan Shea founded the Center for Political Participation and his experiences working with students in the classroom and in the center inspired him to team up with co-authors Joanne Connor Green (Texas Christian University) and Christopher E. Smith (Michigan State) to write an American Government text that truly inspires students and helps them experience the impact of government in their daily lives. Everything about the book-the writing, design, examples, photos, activities, and every page of the text-is designed to get students to participate in their class and in American politics. In a recent survey of American Government courses, 80% of instructors named student apathy-about the course material, about politics, about the prospect that government can do anything to enrich their lives-as the number one problem in their course. Written with the belief that introductory courses in American Government are critically important for our students-as well as for the long-term stability of the democratic process-Living Democracy is designed to help students draw connections between topics and to find a role for themselves in politics and government. The text's innovative approach to American government presents the dynamic nature of our country's democratic process more accurately than any other book currently on the market, while offering all of the material found in a comprehensive, traditionally organized government text within an active framework.

Living Democracy

Michael John Burton

In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" persuadable voters in pursuit of victory. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways, becoming more professional and more technologically driven with each election cycle. Updated for the Obama age of political campaigning, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested in the electoral process---campaign professionals; activists at the local, state, and national levels; and scholars of American politics and communication. Campaign Craft, Fourth Edition begins with campaign planning and moves to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from street-level voter contact to emerging trends in political technology. The Fourth Edition provides an in-depth illustration of campaign strategy, including the latest in netroots organizing and Web 2.0 outreach.

Campaign Craft

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns. • A complete chronology details the evolution of modern campaign management • Illustrations throughout the text help bring topics to life • Clear concept maps clarify various targeting techniques • A bibliography of sources further the reader's study of political campaigning

Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition

Illustrated timeline inside the front cover.

Living Democracy, 2010 Update, Brief National Version

Brian M. Harward

Combining primary sources with expert commentary, this timely book probes critical moments in U.S. presidential elections in the last 20th- and early 21st-centuries, empowering readers to better understand and analyze the electoral process.

Daniel M. Shea

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