Dick R. Wittink

David Bruce Montgomery

Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis

Proceedings of the First 0RSA/ TIMS Special Interest Conference, March 26-28, 1979

Market Measurement and Analysis

Néstor E. González Q.

MULCAN MOD II: an Interactive Basic Program for Multicollinearity Analysis

William F. Massy

Donald G. Morrison

Donald Graham Morrison

Approaches to stochastic modeling; Estimating and testing stochastic models; Brand-choice models; Zero-order models; Two state markov models; Linear learning models for brand choice; A probability diffusion model; Application of the probability diffusion model; Purchase incidence models; Models for purchase timing and market penetration; A stochastic model for monitoring new product adoption; Parameter estimations and some emperical results for STEAM; Extension to STEAM.

Stochastic Models of Buying Behavior

Thomas J. Kosnik

Can Trust be Achieved in a Polygamous World?

Cross-cultural Strategic Alliances and Business Partnerships in the Information Technology Industry

David Bruce Montgomery

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