Alexander Osterwalder

David J. Bland

"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"--

A Field Guide for Rapid Experimentation

Testing Business Ideas

Når vi skal føre nye ideer ud i livet, bliver vi ofte ramt af usikkerhed og frygt for fiasko. Men hvis du vænner dig til altid at teste dine ideer, minimerer du risikoen for, at det, du troede skulle blive genialt, falder til jorden. Test dine ideer viser, hvordan du gør dine ideer skudsikre. Du lærer at anvende eksperimenter og at sætte dine undersøgelser i system, så det med at teste altid bare er noget, man gør i din virksomhed. Bogens 44 enkle eksperimenter er værdifulde, fordi de reducerer risikoen og usikkerheden ved en idé og giver dig et bevis for, om dine hypoteser skal støttes eller afvises.

David J. Bland

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