David J. Ketchen Jr.

Donald D. Bergh

Catherine L. Wang

This volume consists of two parts: "Developing Quantitative Techniques" and "Exploring Mixed Research Methods". With authors from an array of country backgrounds, including Australia, Brazil, Canada, China, Russia, Singapore, the UK and the US, this volume promotes methodological exchange between the West and the East.

Toward Methodological Exchange

West Meets East

Research methods present the strategic management field with opportunities and challenges. This second volume describes challenges and opportunities inherent in particular content areas, examines key ontological and epistemological issues in the strategic management context and also describes how strategy researchers can use particular methods.

David J. Ketchen Jr.

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