David J. Rendall

Think of the thing that makes you strange -- the weakness that you won't admit during a job interview or performance evaluation. Have you ever thought that the foundation of your success might be found in that weakness? Sometimes what makes you weird also makes you exceptional and what makes you weak also makes you strong. Embrace your freak factor and discover greater personal happiness, fulfillment, and energy; more meaningful relationships with family and friends; increased employee engagement and productivity; and better business strategy and marketing.

Discovering Uniqueness by Flaunting Weakness

The Freak Factor

Stan Phelps

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. Praise for Pink Goldfish: "Don't hide the weird and the wacky parts of your organization. Use them to stand out from the crowd. Forget about strengths (or set them to the side for a minute). Leverage your weaknesses into the unique qualities that set you apart. These are the core messages of this smart book... Think about it. All the other goldfish are, well, gold. Imagine how you might thrive as the only pink goldfish in the pond." - Daniel Pink, author of WHEN and DRIVE "Packed with incredible examples, this book will have you spotting Pink Goldfish everywhere, and inspire you to breed your own, ASAP!" -Jay Baer founder of Convince & Convert and author of Hug Your Haters "Pink Goldfish offers a smart, powerful, and vibrant framework for any company that wants to stand out. Filled with fascinating case studies, this book shows how businesses can turn perceived flaws into strengths and connect authentically with their customers." - Dorie Clark, author of Reinventing You and Stand Out, and adjunct professor, Duke University Fuqua School of Business

David J. Rendall

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