Dominic Strinati

Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism.

An Introduction to Theories of Popular Culture

Stephen Wagg

Come on Down represents an introduction to popular media culture in Britain since 1945. It discusses the ways in which popular culture can be studied, understood and appreciated, and covers its key analytical issues and some of its most important forms and processes. The contributors analyse some of popular culture's leading and most representative expressions such as TV soaps, quizzes and game shows, TV for children, media treatment of the monarchy, Pop Music, Comedy, Advertising, Consumerism and Americanization. The diversity of both subject matter and argument is the most distinctive feature of the collection, making it a much-needed and extremely accessible, interdisciplinary introduction to the study of popular media culture. The contributors, many of them leading figures in their respective areas of study, represent a number of different approaches which themselves reflect the diversity and promise of contemporary theoretical debates. Their studies encompass issues such as the economics of popular culture, its textual complexity and its interpretations by audiences, as well as concepts such as ideology, material culture and postmodernism.

Come on Down?

Popular Media Culture in Post-war Britain

How can we study popular culture? What makes 'popular culture' popular? Is popular culture important? What influence does it have? An Introduction to Studying Popular Culture provides a clear and comprehensive answer to these questions. It presents a critical assessment of the major ways in which popular culture has been interpreted, and suggests how it may be more usefully studied. Dominic Strinati uses the examples of cinema and television to show how we can understand popular culture from sociological and historical perspectives.

Dominic Strinati

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