Donna Greiner

Theodore B. Kinni

Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer Loyalty Imagine having the customer-service secrets of the world's most successful businesses right at your fingertips. With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets to: ·Creating products/services tailored to your customers' needs ·Recognizing and rewarding your most profitable trophy customers ·Using three kinds of guarantees to build customer trust ·Turning first-time customers into frequent buyers ·And much more!

WOW Ideas That Make Customers Happy and Will Increase Your Bottom Line

1,001 Ways to Keep Customers Coming Back

Theodore Kinni

In Ayn Rand and Business, Greiner and Kinni clearly show how to apply the values and virtues in Rand's philosophy of Objectivism to create more successful careers and more profitable businesses.

Ayn Rand and Business

Discusses Ayn Rand's philosophy of objectivism and how it applies to business.

Donna Greiner

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