Drew Banks

Markos Kounalakis

Kim Daus

Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism--an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond Spin helps you equip your company with this powerful new standard of communication--one that makes the most of every communications vehicle to keep your company aligned, nimble, innovative, and fiercely competitive.

The Power of Strategic Corporate Journalism

Beyond Spin

In 1985, 24-year-old Grey Tigrett happens upon the island of Elba where he recedes into an emotional exile. Fourteen years later, three pivotal events shatter his asylum, revealing to him whether Elba was his downfall or will be his savior.

Drew Banks

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