Richard B. McKenzie

Dwight R. Lee

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues. 'Perspective' sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

The Economic Way of Thinking for Managers

Microeconomics for MBAs

This work offers an unconventional but empirically grounded argument in favour of market monopolies.

How Market Power Fosters Creative Production

In Defense of Monopoly

Tawni Hunt Ferrarini

James D. Gwartney

Richard L. Stroup

An accessible introduction to the basics of national and personal economics covers such topics as interest rates, taxes, government and corporate spending, the way government policies affect individuals, and how to make informed policy choices. 25,000 first printing.

What Everyone Should Know About Wealth and Prosperity

Common Sense Economics

Common sense economics. What everyone should know about wealth and prosperity. Ediz. araba

The textbook that develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Theory and math is kept as simple as possible and illustrated with real-life scenarios. This textbook package includes online video tutorials on key concepts and complex arguments, and topics likely to be assessed in exams. The distinguished author team has developed this textbook over 20 years of teaching microeconomics to MBA students. Chapters are clearly structured to support learning: Part I of each chapter develops key economic principles. Part II draws on those principles to discuss organizational and incentive issues in management and focuses on solving the 'principal-agent' problem to maximize the profitability of the firm – lessons that can be applied to problems MBAs will face in the future. Economics and management are treated equally; this unique textbook presents economics as part of the everyday thinking of business people.

Dwight R. Lee

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