Enrique A. Baloyra

John D. Martz

This first volume in a larger study of political participation and attitudes in Venezuela focuses on the mobilization of public opinion in the 1973 campaign. Data is drawn from personal observation, interviews with party elites, and a nation-wide survey. Six months of travel with the major presidential candidates provides insight into the strategy, tactics, and personalities of the campaign, and the survey offers a wealth of information on the attitudes of the electorate. Originally published 1977. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

The Venezuelan Campaign of 1973

Electoral Mobilization and Public Opinion

Here is a benchmark study of voter attitudes in a Latin American country. This volume is based on extensive survey research conducted during the Venezuelan elections of 1973. The methods employed by Baloyra and Martz to poll an "unpollable" society successfully challenge previously established paradigms. The authors interviewed a representative sample of over 1,500 voters to determine relationships between class, status, community, context, religion, ideology, and partisanship on the one hand and political attitudes and preferences on the other. They found that the Venezuelan electorate is defined by a series of contradictory tendencies, and they place their conclusions in the context of contemporary political science literature regarding class and party, ideology and party, and inequality and participation.

Enrique A. Baloyra

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