Eric Zempol

David Dabner

Sandra Stewart

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

The Principles and Practice of Graphic Design

Graphic Design School

Graphic design. Principi di progettazione e applicazioni per la stampa, l'animazione e il Web

Abbie Vickress

This sixth edition of Graphic Design School has been refreshed and updated throughout, and features two new articles, one on User Experience Design (UX) and User Interface Design (UI), and one on Motion Graphics. The book is organized into two main sections, 'principles' and 'practice'. The first section deals with the fundamentals of design, such as composition, hierarchy, layout, typography, grid structure, colour and so on. The second section puts these basics into practice, and gives information about studio techniques and production issues relevant to a number of different graphic design disciplines. The last part of the second section provides an overview of some of the different career choices open to students entering the graphic design field.

Eric Zempol

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