Roger Silverstone

Axel Zerdick

Klaus Schrape

Alexander Artope

Klaus Goldhammer

Ulrich T. Lange

Eckart Vierkant

Esteban Lopez-Escobar

E-conomics provides readers with a roadmap to the landscape of the new Internet economy and serves as a reference to the economics of the information age. Written by communication economists and experts in the media business from the US and Europe, this book provides an in-depth analysis of the Internet revolution showing how the rules of business have changed. It takes the European telecommunications industry as a focal point and features strategies for a successful Network Economy. E-conomics is essential reading for economists, managers, and business strategists requiring an understanding of the dynamics of electronic commerce.

Strategies for the Digital Marketplace

E-Conomics

Esteban Lopez-Escobar

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