Bruno Roche

Colin Mayer

Peter Moores Professor of Management Studies Colin Mayer

Founder & Executive Director Bruno Roche

This is the first book to provide a precise description of how companies can put purpose into practice. Based on groundbreaking research undertaken between Oxford University and Mars Catalyst, it offers an accessible account of why corporate purpose is so important and how it can be implemented to address the major challenges the world faces today.

Founder & Executive Director Bruno Roche

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