Frances Bonner

Television presenters are key to the sociability of the medium, speaking directly to viewers as intermediaries between audiences and those who are interviewed, perform or compete on screen. As targets of both great affection and derision from viewers and the subjects of radio, internet, magazine and newspaper coverage, many have careers that have lasted almost as long as post-war television itself. Nevertheless, as a profession, television presenting has received little scholarly attention. Personality Presenters explores the role of the television presenter, analysing the distinct skills possessed by different categories of host and the expectations and difficulties that exist with regard to the promotion of the various films, books, consumer and cultural products with which they are associated. The close involvement of presenters with the content that they present is examined, while the impact of the presenters' own celebrity on the tasks that they perform is scrutinised. With a focus on non-fiction entertainment shows such as game shows, lifestyle and reality shows, chat, daytime and talk shows, this book explores issues of consumer culture, advertising and celebrity, as well as the connection of presenters with ethical issues. Offering detailed case studies of internationally recognised presenters, as well comparisons between national presenters from the UK and Australia, Personality Presenters provides a rich discussion of television presenters as significant conduits in the movement of ideas. As such, it will appeal to sociologists as well as those working in the fields of popular culture, cultural and media studies and cultural theory.

Television's Intermediaries with Viewers

Personality Presenters

Graeme Turner

P. David Marshall

Chair Department of Communication Studies P David Marshall, PhD

The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.

The Production of Celebrity in Australia

Fame Games

Other books on Television tend to ignore 'ordinary' television - lifestyle programmes and 'reality TV', just the sort of programmes which increasing dominate the schedules. Bonner provides a distinctive angle on the content of television and the relations between television genres and audiences.

Frances Bonner

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