G. Keong Leong

P. V. Balakrishnan

Riad A. Ajami

Edward James Kane

Patric H. Hendershott

Roger D. Blackwell

Jim Hutchison

W. Wayne Talarzyk

Scott Snell

Howard J. Klein

Robert E. Widing

Basheer M. Khumawala

Michael D. Oliff

Sudir K. Chawla

Thomas Thibodeau

Key to Growth in Industrial and Consumer Markets

Consumer Trends and Demographics

Claudio Daniel Milman

Frank Darr

Greg Martin Allenby

Hanumantha Rao Unnava

Krishnagopal Menon

Leslie M. Fine

Linn George Neidengard

Paul C. Nutt

S. Michael Camp

A Qualitative Pattern Matching Analysis

Discerning Among Rival Theories of Growth Planning in Entrepreneurial Firms

Joel D. Wisner

Keah-Choon Tan

Examine the latest practices, trends, and developments from the field, PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH, 5E guides readers step-by-step through the management of all supply chain activities. Readers review real concerns related to domestic and global supply chains. Comprehensive, one-of-a-kind coverage encompasses important processes in operations, purchasing, logistics, as well as process integration. A balanced approach follows the natural flow through the supply chain. Well-organized chapters demonstrate the practical applications of supply chain management in today's workplace with the help of intriguing SCM Profiles and interesting real business examples. Relevant end-of-chapter questions, problems, and new cases help readers put skills into practice. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Principles of Supply Chain Management: A Balanced Approach

G. Keong Leong

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