Margaret Walsh

Susan Whelan

Gary Davies

Anthony Foley

The terms gift and gifting are rarely formally defined, but are associated with something given without receiving payment, often in the expectation of reciprocation and of changing the relationship with the recipient. Extensive prior work across a number of disciplines tends to focus on gifting as a process and shows a broad conceptualization of the gift construct to include actions as diverse as charitable giving, tipping, self-gifting and volunteering, where relationship development and reciprocation are largely irrelevant. As a way to develop the area, two proposals are made: first, that gifting research should recognize two different types of gift, transactional and relational; and second, that the exchange paradigm and its underpinning social exchange theory should become central in developing understanding of relational gifting. The authors argue that empirical researchers may usefully revisit the relational paradigm, but by adopting a more quantitative, modelling approach, and the paper illustrates how this might be achieved.

Gifts and Gifting

Rosa Chun

Stuart Roper

Rui Da Silva

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

Corporate Reputation and Competitiveness

Rui Vinhas da Silva

This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking regarding managing reputation as a strategic tool for organizations in the twenty-first century.

Gary Davies

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