Gary R. Edgerton

Don and Betty Draper live in a picture-perfect world. He is a hard-living advertising executive - a 'mad man' - on the fast track. She's a Bryn Mawr graduate and former fashion model, now a suburban princess, mother of three children. If they've everything, why are they so unhappy? Why is their dream come true not enough? This book explores, analyses, celebrates the world of "Mad Men" in all its aspects, and includes an interview with it's Executive Producer and an episode guide. Every few years a new television program comes along to capture and express the zeitgeist. "Mad Men" is now that show. Since premiering in July 2007, it's won many awards and is syndicated across the globe. Its imprint is evident throughout contemporary culture, from features to fashions and online debate. Its creator Matthew Weiner, a former exec producer on "The Sopranos", has created again compelling, complex characters, this time in the sophisticated go-go world of Madison Avenue through the 1960s, with the excessive drinking and smoking, as well as the playing out of the prejudices and anxieties of an era long neglected in popular culture. "Mad Men" is a zeitgeist show of the early twenty-first century, this book demonstrates, partly because its characters are an earlier, confused and conflicted version of ourselves, trying to make the best of a future unfolding at breakneck speed.

Dream Come True TV

Mad Men

Jeffrey P. Jones

Essays on the history of HBO, a company designed to please audiences instead of advertisers, and the impact of its distinctive programming: “Recommended.” —Choice The founding of Home Box Office in the early 1970s—when it debuted by telecasting a Paul Newman movie and an NHL game to 365 households in Wilkes-Barre, Pennsylvania—was a harbinger of the innovations that would transform television as an industry and a technology in the decades that followed. HBO quickly became synonymous with subscription television—and the leading force in cable programming. Over decades, it’s grown from a domestic movie channel to an international powerhouse with a presence in over seventy countries. It is now a full-service content provider with a distinctive brand of original programming, famed for such landmark shows as The Sopranos and Sex and the City. It’s brought us Six Feet Under and The Wire, Band of Brothers and Angels in America, Curb Your Enthusiasm and Def Comedy Jam, Inside the NFL and Real Sports with Bryant Gumbel, Taxicab Confessions and Autopsy, and multiple Oscar-winning documentaries. The Essential HBO Reader brings together an accomplished group of scholars to explain how HBO’s programming transformed the world of television and popular culture, and provides a comprehensive and compelling examination of HBO’s development into the prototypical entertainment corporation of the twenty-first century. “An important assessment of the original programming HBO has created in the past few decades?how these programs are derived and what impact they have had.” —Choice “A thorough treatment of HBO’s programming . . . a useful addition to a growing number of books about American television in the ‘post-network’ era.” —American Studies

The Essential HBO Reader

Brian Geoffrey Rose

Thinking Outside the Box brings together some of the best and most challenging scholarship about TV genres, exploring their genesis, their functions and development, and the interaction of disparate genres. The authors argue that genre is a process rather than a static category and that it signifies much about the people who produce and watch the shows. In addition to considering traditional genres such as sitcoms, soap operas, and talk shows, the contributors explore new hybrids, including reality programs, teen-oriented science fiction, and quality dramas, and examine how many of these shows have taken on a global reach. Identifying historical continuities and envisioning possible trends, this is the richest and most current study of how television genres form, operate, and change.

Gary R. Edgerton

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