George Baourakis

The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers'' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents: The Market for Organic Products: Predicting Developments in Organic EU Markets OCo Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg); Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo); Supply Chain of Organic Food and Quality Products: Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Khl); Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger); Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.); Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.); Organic Food Marketing Trends: Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud); Organic Food Consumers OCo The Irish Case (S O''Reilly et al.); Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli); Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis); and other papers. Readership: Business management researchers, entrepreneurs and marketers."

Marketing Trends for Organic Food in the 21st Century

Panos M. Pardalos

Constantin Zopounidis

The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the integration of fuzzy sets with other decision support and modeling disciplines, such as multicriteria decision aid, neural networks, genetic algorithms, machine learning, chaos theory, etc. The presentation of the advances in these fields and their real world applications adds a new perspective to the broad fields of management science and economics.

Fuzzy Sets in Management, Economics, and Marketing

Evangelia Krassadaki

Nikolaos Matsatsinis

This book presents a diverse range of recent operational research techniques that have been applied to agriculture and tourism management. It covers both the primary sector of agriculture and agricultural economics, and the tertiary sector of the tourism industry. Findings and lessons learned from these innovations can be readily applied to various other contexts. The book chiefly focuses on cooperative management issues, and on developing solutions to provide decision support in multi-criteria scenarios.

7th International Symposium and 29th National Conference on Operational Research, Chania, Greece, June 2018

Operational Research in Agriculture and Tourism

' The marketing of organic products is viewed as a significant link between the production side of the business and the consumers, thereby facilitating the distribution of these relatively new products. It has become obvious that companies can organize organic production and influence consumers' purchasing behaviour through the employment of appropriate marketing strategies. This book explores the marketing trends for organic food products through the analysis of those elements that contribute to the expansion of the organic product market. It will aid marketers in facing the challenges that the organic food sector will encounter in the future. Contents:The Market for Organic Products:Predicting Developments in Organic EU Markets — Are the Competitive Patterns in the Danish Case Useful? (J Vestergaard & M S Linneberg)Trends in the Marketing of Organic Grains and Oilseeds in the US (C L Revoredo)Supply Chain of Organic Food and Quality Products:Marketing Orientation and Its Consequence for the Food Chain (J Hanf & R Kühl)Marketing and Distribution of Quality Products: A Dutch Example (G M L Tacken & J J de Vlieger)Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector (K T McNamara et al.)Marketing Trends in the UK Organic Sector: Perspectives on Marketing Products from the Second Year of Conversion (G C Holt et al.)Organic Food Marketing Trends:Consumer Perception and Marketing of Origin and Organic Labelled Food Products in Europe (G Giraud)Organic Food Consumers — The Irish Case (S O'Reilly et al.)Do Consumers Care About Where They Buy Organic Products? A Means-End Study with Evidence from Italian Data (S Naspetti & R Zanoli)Testing and Validating the LOV Scale of Values in an Organic-Food-Purchase-Context (G M Chryssochoidis)and other papers Readership: Business management researchers, entrepreneurs and marketers. Keywords:Market Research;Marketing Strategies;Marketing Mix;Purchasing Behavior;Strategic MarketingReviews:“It is an excellent and very dated contribution to the field of marketing organic foods … A highly recommended book for teaching and research purposes.”Marios Katsioloudes Associate Dean/MBA Director Intercollege, Nicosia, Cyprus '

Athanasios Migdalas

This book describes recently developed mathematical models, methodologies, and case studies in diverse areas, including stock market analysis, portfolio optimization, classification techniques in economics, supply chain optimization, development of e-commerce applications, etc. It will be of interest to both theoreticians and practitioners working in economics and finance.

Supply Chain and Finance

Gert van Dijk

Konstantinos Mattas

Henk Kievit

Unarguably, preserving the ecosystem, securing sustainability and understanding the dynamics of agro-food chains have all become vital policy objectives with several interlinked dimensions. The main objectives of this book are to draw the attention of researchers, policymakers and businesspeople to the relation between agro-food chains and the ecosystem, and to demonstrate the importance of building resilient agro-food chains that take into account climate change and environmental challenges. Agro-food chains as they function today can serve as powerful tools for promoting sustainable forms of agriculture, consumption and production that are embedded in a viable ecosystem. The book addresses a range of environmental, methodological and societal issues from a transaction perspective, while also providing extensive background information on the topic, and outlining future applications and research directions.

Cooperative Approaches for a Changing World

Sustainable Food Chains and Ecosystems

Konstadinos Mattas

Prodromos Kalaitzis

Food Chains: Quality, Safety and Efficiency in a Challenging World addresses the many issues facing European food producers and other food chain stakeholders, who endeavour to improve their competitive position in a highly competitive world food market. The Food Chain is one of the main economic pillars in Europe, providing employment and opportunities for economic development in rural areas. It is therefore imperative to continuously monitor the changes that affect the sector, in order to allow stakeholders to respond promptly and effectively to the new market conditions. Adjusting to the new market involves new technology, globalization, demographic and social changes within a challenging market environment. In order to adopt these new market parameters, food chain stakeholders need to adapt their activities in order to gain in terms of effectiveness and efficiency. This book was originally published as a special issue of Food Economics - Acta Agriculture Scandinavica, Section C.

George Baourakis

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