Gabriele Balbi

Giuseppe Richeri

Jiang Fei

In the last decade, the Chinese media have imposed themselves in the global arena and have started to become a reference point, in business and cultural terms, for other national media systems. This book explores how the global media landscape was changed by this revolutionary trend, and why and how China is now playing a key role in guiding it. It is, on the one hand, a book on how the Chinese media system continues to take inspiration and to be shaped (or remapped) by American, European and Asian media companies, and, on the other, a volume on the ways in which recent Chinese media’s “going out” strategy is remapping the global media landscape. Organised into two sections, this book has eight chapters written by American, Chinese and European scholars. Focusing on different markets (such as the movie industry, the press, broadcasting, and the Internet), different regions and different actors (from Donald Trump to the Tanzania-Zambia Railway to journalists), this book provides a fresh interpretation on the main changes China has brought to the global media landscape.

Remapping and Remapped

China and the Global Media Landscape

Luo Qing

Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.

The Beijing Olympic Games and the Communication Impact Worldwide

Encoding the Olympics

I media sono stati molto osservati dal punto di vista sociale, culturale e politico, ma poco dal punto di vista economico, nonostante siano ormai diventati un settore industriale di primo piano. Questo libro offre strumenti per capire l'economia dei media e i suoi rapporti con il settore più ampio delle comunicazioni, comprese le telecomunicazioni e l'informatica. Oltre all'analisi di aspetti generali del processo produttivo e del mercato, i suoi capitoli approfondiscono i caratteri e l'evoluzione attuale dei principali media, con particolare attenzione all'Italia.

Giuseppe Richeri

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