Gordon B. Moskowitz

An ideal text for undergraduate- and graduate-level courses, this accessible yet authoritative volume examines how people come to know themselves and understand the behavior of others. Core social-psychological questions are addressed as students gain an understanding of the mental processes involved in perceiving, attending to, remembering, thinking about, and responding to the people in our social world. Particular attention is given to how we know what we know: the often hidden ways in which our perceptions are shaped by contextual factors and personal and cultural biases. While the text's coverage is sophisticated and comprehensive, synthesizing decades of research in this dynamic field, every chapter brings theories and findings down to earth with lively, easy-to-grasp examples.

Understanding Self and Others

Social Cognition

Heidi Grant

Bringing together leading authorities, this tightly edited volume reviews the breadth of current knowledge about goals and their key role in human behavior. Presented are cutting-edge theories and findings that shed light on the ways people select and prioritize goals; how they are pursued; factors that lead to success or failure in achieving particular aims; and consequences for individual functioning and well-being. Thorough attention is given to both conscious and nonconscious processes. The biological, cognitive, affective, and social underpinnings of goals are explored, as is their relationship to other motivational constructs.

Gordon B. Moskowitz

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