Bob Moesta

Greg Engle

For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales. ﻿ Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.

Stop Selling and Help Your Customers Make Progress

Demand-Side Sales 101

When people think of NASCAR, many think of cars racing around a track. But those with a more intimate knowledge of the sport understand that there is much more to it. The Nuts and Bolts of NASCAR uncovers everything you need to know to properly watch and enjoy the sport. Author Greg Engle uncovers the history of the sport, as well as an explanation of the rules, flags, and key terms. He reveals the best practices for watching it on TV, how to experience a NASCAR race in person, and much more. Along the way, he weaves in interviews with key figures from the NASCAR community to offer insiders’ perspectives on the ins and outs of NASCAR. Some of the many questions that this book answers include: •What does NASCAR stand for? •How did it get to where it is today? •What goes on at a pit stop? •What is it like to race 400 or 500 miles in just a few hours? •What is a wedge? •What is the best way to meet a driver? •How do you best enjoy a race in person? •And all the other things a new fan needs to know to understand and enjoy America's fastest sport, NASCAR!

Greg Engle

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